The Rise of 3D Matterport Tours in Real Estate

The Rise of 3D Matterport Tours in Real Estate
August 20, 2021 Sierra Freeman

What is a 3D Matterport Tour?

3D Matterport Tours are our premiere virtual tour service. 3D Matterport Tours offer a room-by-room, step-by-step look at the interiors of a home.

In many ways, these virtual tours are like an open house that’s available 24 hours a day, 7 days a week. The result? There’s no need to coordinate a time with the sellers, potential buyers and each of their agents. There’s also no need to commute to the home. Finally, there’s no need for the home to be cleaned up and for the occupants to vacate for the afternoon. With all of the convenience a 3D Matterport Tour offers, it’s clear to see why it continues to increase in demand and popularity.

Over the past several years – aided in part by the pandemic and the moratorium of in-person tours – 3D Matterport Tours have become one of the most popular services we offer. In fact, over the last 12 months, more than a third of our orders – 34.34%, to be exact – have included 3D Matterport Tours. 

What are the benefits of a 3D Matterport Tour?

In addition to being incredibly convenient, Matterport Tours remain popular with both sellers and buyers for a number of reasons.

Consider Matterport’s Industry Stats, for starters; 

Apartments.com reports that:

  • Visitors to Apartments.com spend 3x – 6x more time engaging with property listings that have a 3D Matterport Tour
  • Properties that feature a Matterport Tour receive 49% more qualified leads.

Matterport Tours are clearly a favorite among buyers, and it’s a great sign that viewers tend to stay on the listing longer than they do on properties without Matterport Tours. Even more telling, though, is the fact that more qualified leads tend to reach out after viewing listings with Matterport Tours. This indicates that not only is the tour holding the viewer’s interest, but it’s also helping potential buyers decide whether or not they want to proceed with viewing the home.

Agents also report positive benefits of the tours:

  • 90% of agents surveyed stated that Matterport helps them build a stronger brand in the marketplace. 
  • 83% reported that they are more competitive because of Matterport.  
  • 74% of agents said that they win more listings because of Matterport.

It’s a no-brainer that Matterport Tours are popular with buyers. One surprising finding, however, is how much agents seem to benefit from ordering Matterport Tours for their properties. Agents feel strongly that 3D Matterport Tours help them build their brand and even get more listings in the future.

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