Tips & Tricks

  • Tips & Tricks

    A Realtor’s Guide to Social Media

    - by Sierra Freeman

    Success on Instagram (and other social media platforms) is actually NOT about posting content. While posting is an important part of attracting and keeping followers, the real trick to social media success is tagging relevant accounts and engaging through likes, saves, and comments.

  • FAQs

    Floor Plan Drafting by the Numbers

    - by Jeff Klein

    Floor Plans can be confusing!
    Which parts of a home are considered Living Space? How does our company calculate the total square footage? Why might the square footage totals from an appraiser/architect/tax records be different than Open Homes’ totals?

  • FAQs
    Rainy Days Blue Sky Replacement

    Don’t let rainy days (or fees) get you down.

    - by Sierra Freeman

    As we approach the rainy season here in the bay area, the quality of your marketing assets is probably on the forefront of your mind. It’s always a good idea to check the weather around your listing when scheduling your appointment.

  • Tips & Tricks
    social media

    Social Media, Managed: How To Market Your Photos and Video

    - by Sierra Freeman

    Check out our quick guide for how to post your marketing materials (including photos and videos) to social media platforms like Facebook and Instagram.

  • Services

    Get the Most Out of Your Matterport

    - by Sierra Freeman

    More agents are ordering 3D Matterport Tours than ever before, and for good reason!

  • Services

    Why Your Property Website Needs to be on the MLS

    - by Sierra Freeman

    Property websites are a powerful marketing tool,  but some agents aren’t sure how to use them to their full potential. Check out these common mistakes and how to avoid them:

  • Tips & Tricks

    Announcing our “MLS-compliant” facade images!

    - by Sierra Freeman

    We’ve made it a little easier to follow this particular guideline by automatically providing MLS-compliant facade images. While processing the photos from your photoshoot, our editors will keep an eye out for any exterior shots which include agent contact information (usually featured on a “For Sale” sign out front or a sign hung in a window). If the team sees any of these signs, they will provide a version of that photo with the offending information blurred out (free of charge!).

  • Tips & Tricks

    How to Take The Perfect Headshot

    - by Sierra Freeman

    Your headshot is often a potential client’s first chance to form an impression about you and whether they would like to bring you on as their agent. And, whether we like it or not, the vast majority of agent/client relationships are now formed online. In case you won’t have the chance to show off your firm handshake or your winning smile, make sure you’re equipped with the perfect headshot to help assure potential clients that you are friendly, capable, and trustworthy.

  • FAQs

    How to Pick the Right Domain for Your Listings

    - by Gerard Fane

    Once you’ve invested in some incredible photos for the home you are about to put on the real estate market,…

  • FAQs

    Top 5 Reasons Why Music On Your Real Estate Website Might Not Work

    - by Jeff Klein

    Music and websites on the internet date back to the late 90s. From the early days of Napster, all the…

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